Climate misinformation: inconvenient truths & convenient untruths
Advertising funds the internet and it has shaped its image. It changed how we have started to receive information (and also misinformation). We are being served stuff that makes us react and shocking content is often preferred to boring truths. Watch Harriet's talk to learn about the dirty strategies that are being used online. These strategies influence our view on the global issues such as climate change, COVID-19, or immigration. We owe it to our future selves to be mindful of these tricks and act on the pressing global issues with clear minds. Harriet is an award-winning campaigner, who has worked with some of the world’s biggest (and smallest) brands, start-ups and social enterprises to land international climate change campaigns, build brands with purpose, and create behaviour change programs with impact. She is also partially responsible for the Boris/Trump kiss mural that galvanised millennials to vote in the UK's EU referendum.
She co-founded The Conscious Advertising Network with Jake Dubbins of Media Bounty in 2018 and has since seen it gain international recognition, partner with ISBA and the UN, and grow to over 90 members from O2 to Accenture Interactive. She’s currently a Mozilla Fellow, working with Consumers International to map the opportunities and impacts of AI enhanced advertising, globally. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx